{"id":10824,"date":"2023-02-04T13:28:54","date_gmt":"2023-02-04T12:28:54","guid":{"rendered":"https:\/\/www.taleaspa.com\/group\/business-model\/"},"modified":"2023-05-15T15:43:23","modified_gmt":"2023-05-15T13:43:23","slug":"business-model","status":"publish","type":"page","link":"https:\/\/taleagroupspa.com\/en\/group\/business-model\/","title":{"rendered":"Business Model"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_section el_class=&#8221;pagina-brand section-senza-scroll&#8221;][vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^10528|url^https:\/\/taleagroupspa.com\/wp-content\/uploads\/2023\/02\/strategia-hero-desktop-scaled.jpg|caption^null|alt^null|title^strategia-hero-desktop|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_posiiton=&#8221;0px 0px&#8221; el_class=&#8221;riga-full-height testata-brand&#8221;][vc_column offset=&#8221;vc_col-lg-9&#8243;][vc_single_image image=&#8221;10531&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;image_hero_brand&#8221;][vc_column_text el_class=&#8221;paragrafo-testata px-lg-0 px-3&#8243;]<\/p>\n<h2>An integration of digital solutions to guarantee specific experiences for specific needs and requirements<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;bg-F7F7F7 colonna-unica-testo&#8221;][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-breadcrumbs-id-a5fa9a75788848dea54239d1d5c788e4 .breadcrumbs {\n  display: inline-block;\n  margin: 0;\n  padding: 2px 10px 2px 10px;\n  border: 0px solid ;\n  border-radius: 0px;\n}\n.dt-breadcrumbs-id-a5fa9a75788848dea54239d1d5c788e4 .breadcrumbs * {\n  color: #a2a5a6;\n}\n<\/style><div class=\"dt-breadcrumbs-shortcode dt-breadcrumbs-id-a5fa9a75788848dea54239d1d5c788e4 align-left\"><div class=\"assistive-text\">You are here:<\/div><ol class=\"breadcrumbs text-small\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/taleagroupspa.com\/en\/\" title=\"Home\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\" \/><\/li><li class=\"current\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Page<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li><\/ol><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;bg-brand-sx&#8221;][vc_column_inner el_class=&#8221;bg-palla bg-palla-min&#8221; offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10&#8243;][vc_column_text]<\/p>\n<h2 class=\"text-lg-center text-left\">BUSINESS MODEL<\/h2>\n<p class=\"text-lg-center text-left\">Since its inception, Talea Group&#8217;s business model has opted for a vertical positioning that tends to <strong>enhance its in-depth digital knowledge with a strong focus on the end consumer&#8217;s desires for specific product categories (Health, Wellness and Beauty) and products<\/strong>. The evolution of the vertical positioning has been flanked by new revenue lines with the launch of specific online projects, such as the Data Economy to the benefit of all businesses in the industry, i.e. main suppliers that have turned into significant customers of the Group&#8217;s Media department.<\/p>\n<p class=\"text-lg-center text-left\">Thanks to a strong specialisation of engagement and content, online platforms and physical retail have quickly become a new medium to gain knowledge on the needs of customers and a modern way to interact in the era of <em>every time everywhere<\/em>.<\/p>\n<p class=\"text-lg-center text-left\">Today, the Group&#8217;s control over marketing ensures <strong>the highest quality of services bundled to the product offering, introducing innovations, identifying synergies and new ways of execution<\/strong> that have simultaneously optimised solutions, quality and costs.<\/p>\n<p class=\"text-lg-center text-left\"><strong>The in-depth knowledge of people<\/strong> first and consumers later, allows the Group to swiftly expand into new product categories thanks to a scalable model that can replicate the well-known rules of engagement to the advantage of the value chain. This is a further strength in the eyes of all those companies that decide to entrust their positioning to the Group, thanks to its distribution strength and strategic control of the evolution in the shopping behaviour.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;riga-full-height&#8221;][vc_column_inner offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10&#8243;][vc_single_image image=&#8221;10538&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;cta-overpass&#8221;]<\/p>\n<p class=\"text-sm-center text-left\"><a href=\"https:\/\/taleagroupspa.com\/en\/group\/\">back to group<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_section el_class=&#8221;pagina-brand section-senza-scroll&#8221;][vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^10528|url^https:\/\/taleagroupspa.com\/wp-content\/uploads\/2023\/02\/strategia-hero-desktop-scaled.jpg|caption^null|alt^null|title^strategia-hero-desktop|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_posiiton=&#8221;0px 0px&#8221; el_class=&#8221;riga-full-height testata-brand&#8221;][vc_column offset=&#8221;vc_col-lg-9&#8243;][vc_single_image image=&#8221;10531&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;image_hero_brand&#8221;][vc_column_text el_class=&#8221;paragrafo-testata px-lg-0 px-3&#8243;] An integration of digital solutions to guarantee specific experiences for specific needs and requirements [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;bg-F7F7F7 colonna-unica-testo&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;bg-brand-sx&#8221;][vc_column_inner el_class=&#8221;bg-palla bg-palla-min&#8221; offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10&#8243;][vc_column_text] BUSINESS MODEL Since its inception, Talea Group&#8217;s business model has&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10812,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Model - Talea Group S.p.A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taleagroupspa.com\/en\/group\/business-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Model - Talea Group S.p.A\" \/>\n<meta property=\"og:description\" content=\"[vc_section el_class=&#8221;pagina-brand section-senza-scroll&#8221;][vc_row bg_type=&#8221;image&#8221; 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