{"id":12471,"date":"2023-10-23T17:47:20","date_gmt":"2023-10-23T15:47:20","guid":{"rendered":"https:\/\/taleagroupspa.com\/?p=12471"},"modified":"2023-10-26T18:07:37","modified_gmt":"2023-10-26T16:07:37","slug":"at-the-start-the-new-valnan-the-evolution-of-an-innovative-positioning-to-guide-smes-in-their-digital-transformation-zip-strategy-is-launched-the-division-specialising-in-defining-new-brand-strat","status":"publish","type":"post","link":"https:\/\/taleagroupspa.com\/en\/at-the-start-the-new-valnan-the-evolution-of-an-innovative-positioning-to-guide-smes-in-their-digital-transformation-zip-strategy-is-launched-the-division-specialising-in-defining-new-brand-strat\/","title":{"rendered":"AT THE START THE NEW VALNAN: THE EVOLUTION OF AN INNOVATIVE POSITIONING TO GUIDE SME’S IN THEIR DIGITAL TRANSFORMATION. ZIP STRATEGY IS LAUNCHED: THE DIVISION SPECIALISING IN DEFINING NEW BRAND STRATEGIES"},"content":{"rendered":"

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AT THE START THE NEW VALNAN: THE EVOLUTION OF AN INNOVATIVE POSITIONING TO GUIDE SME’S IN THEIR DIGITAL TRANSFORMATION.
\nZIP STRATEGY IS LAUNCHED: THE DIVISION SPECIALISING IN DEFINING NEW BRAND STRATEGIES<\/h2>\n

[\/vc_column_text][vc_column_text]<\/p>\n

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With a targeted focus on accompanying SMEs in their digital transformation, our online marketing and communication agency Valnan today presents to the market its new positioning centred on four pillars of offer: Digital Crea, Digital Tech, Digital Marketing and Digital Data.<\/p>\n

The objective of this new positioning, enhanced by the entry of many new managers with proven experience in the digital market and the opening of the new office in Milan in Piazza Gae Aulenti, is aimed at the growth of the YoY agency with a strong desire to transfer to the market the extensive experience demonstrated by the success of our commercial brands and the many satisfied clients over the years.<\/p>\n

In parallel with this renewal, Valnan is launching \ud835\udc19\ud835\udc22\ud835\udc29 \ud835\udc12\ud835\udc2d\ud835\udc2b\ud835\udc1a\ud835\udc2d\ud835\udc1e\ud835\udc20\ud835\udc32, our new division dedicated to the creation and re-launch of brand strategies, from visual construction to strategic communication emphasis.<\/p>\n

Our new websites are now online: https:\/\/www.valnan.it\/<\/a>, reflecting our renewed identity, and https:\/\/zipstrategy.it\/<\/a>, representing Zip Strategy’s strength and expertise with success stories and insights.<\/p>\n

We are confident that this evolution will continue to position Valnan as an essential strategic partner for the digital growth of Italian SMEs and contribute to the growth of our Industrial Area, with the aim of improving our EBITDA.<\/p>\n<\/div>\n

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Back all news<\/a><\/p>\n<\/div>\n

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Talea Group S.p.A, a company listed on the Euronext Growth Milan market of the Italian Stock Exchange and resulting from the rebranding
\nof Farma\u00e8 S.p.A, is one of the leading digital groups in Europe in the Health, Wellness and Beauty multichannel macro-sector and in
\nmedia and digital transformation services for businesses. Talea Group S.p.A. operates with a business model based on two revenuegenerating areas: the Consumers Area, dedicated to e-retaling in which the brands Farma\u00e8, Amicafarmacia, Farmaeurope, Sanort and
\nBeauty\u00e8 currently operate, and the Industrial Area dedicated to media services and digital transformation with Talea Media and Valnan
\nCommunications. The Group – which today employs more than 240 professionals – places People and Companies at the centre of its
\nvalues and actions in order to satisfy their needs and desires, and bases its identity on digital culture and the ability to evolve business
\nmodels and generate growth within its relevant markets through innovative and sustainable solutions.<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_column_text]<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

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