Farmaè, Italy’s leading platform in the healthcare, beauty and wellness sectors, launches a new contest that puts dream gifts up for grabs: a Mediterranean cruise, dinners in starred restaurants and gift cards for those who make purchases on until 31 July.

Viareggio, 21 June 2022 – Farmaè S.p.A – a company listed on the Euronext Growth Milan market of the Italian Stock Exchange and a leading platform in Italy in the healthcare, beauty and wellness sectors – has launched the competition “SOGNA CON FARMAÈ” (DREAM WITH FARMAÈ) to reward those who make purchases on until 31 July.

Rich prizes are up for grabs for those who choose to take part in the competition, starting with gift cards worth 30 euros off each, usable on an order of 100 euros, which will be awarded daily until the end of the competition.

Every week, moreover, Farmaè will give away a voucher worth 500 euros for a tasting menu for two people paired with a selection of wines in more than 20 starred restaurants scattered throughout Italy. To meet the needs of all potential winners, in fact, excellent restaurants located in different cities have been selected, from the Vecchio Ristoro in Aosta to Peter Brunel’s Gourmet Restaurant in Arco (TN), to Terra the Magic Place in Sarentino (BO) to Matteo Mettulio’s Harry’s Piccolo Restaurant & Bistrò in Trieste. Just as you can delight your palate at Tantris in Novara, Massimo Fezzardi’s Esplanade in Desenzano del Garda (BS), Philippe Léveillé’s Miramonti l’altro in Concesio (BS), Mauro Buffo’s 12 Apostoli in Verona (VR), Tommaso Pardo’s Antica Torre in Treviso, Gianni D’amato’s Miranda in Lerici (SP) and Max Mascia’s San Domenico in Imola (BO). And again at Il Silene di Roberto Rossi in Seggiano (GR), Nonna Chic di Vito Mollica in Florence, Atman di Marco Cahssai in Lamporecchio (PT) and La trota di Sandro e Maurizio Serva in Rieti. Also participating in the competition are Moreno Cedroni’s Madonnina del Pescatore in Senigallia (AN), Gennaro Esposito’s Torre del Saracino in Vico Equense (NA), Osteria Mammarossa in L’Aquila, and Vito Mollica’s Mineandyours in Lecce, Vitantonio Lombardo’s Ristorante Vitantonio Lombardo in Matera, Gambero Rosso in Marina di Gioiosa Ionica (RC), Pino Cuttaia’s La Madia in Licata (AG), Stefano Deidda’s Dal Corsaro in Cagliari (CA) and Riccardo Di Giacinto’s Ristorante All’Oro in Rome.
At the end of the competition, there will also be the final draw for a cruise for two people in the Mediterranean with MSC Crociere, for a dream itinerary that will touch several historic ports. All those who took part in the competition, both winners and non-winners, will be able to win it: in fact, they will be awarded a voucher worth €5,000 to spend on a cruise in a cabin with balcony and full board, valid until December 2023, being able to choose the stop from which to depart among those included in the trip.
“It is with great satisfaction,” comments Riccardo Iacometti, Founder and CEO of Farmaè, “that we have launched this competition to reward, on the one hand, those who already have a shopping experience on our platform and, on the other, those who have not yet tried 2 buy on We are confident that this initiative will “make dream” those who use ecommerce for their health, wellness and beauty spending, encouraging them to visit our portal, which last year recorded almost 44 million visitors. Through this competition we aim to increase our sales, thus strengthening a brand that is now part of a leading group in its market. At the same time, we aim to retain our users and consolidate the already large Farmaè community. In our philosophy we place the customer ‘at the centre’ and with ‘Sogna con Farmaè’ we can once again give a concrete demonstration of this, with the aim of continuing on a path of constant growth in the coming years”.
The mechanism for participating in the ‘DREAM WITH FARMAÈ’ competition is simple. All you have to do is buy a product from, with the exception of over-the-counter medicines (OTC products), non-prescription medicines (SOP) and products for infants from 0-6 months. Once you have received the confirmation e-mail, simply visit the website and enter the shipping number contained in this communication and your account email in the appropriate area.

Who is Farmaè

Born in Viareggio in 2014 and listed since July 2019 on Euronext Growth Milan market of Borsa Italiana, Farmaè is a media platform and reference point, leader in Italy in the Healthcare, Beauty and Wellness sectors. Farmaè Group today controls Farmaè, AmicaFarmacia, Beautyè, Sanort and the media company Valnan Communications. The Group places the customer at the center of its circular activities, responding immediately, quickly and pragmatically to every need, ensuring a unique customer experience, regardless of the purchase channel used. Farmaè Group is also the first interlocutor for the industries that invest in the millions of visitors on the online platforms, recognizing in the main brands of the Group the status of real Media