The American big tech company reconfirms Valnan Communications, online communication and marketing agency of the Farmaè Group, as Premier Partner for the second time, placing it in the top 3% of Italian agencies that develop strategies, plan and implement Google Ads campaigns.

Viareggio, 9 March 2023 – Valnan Communications, the online communication and marketing agency of Farmaè Group, has been reconfirmed Premier Partner for the second time, placing it among the top 3% of Italian agencies that develop strategies, plan and implement Google Ads campaigns. Technical knowledge of the platforms, ability to grow existing clients and acquire new ones, customer loyalty, ability to invest in a mix of products in addition to the search network and media budget management are just some of the requirements to become a Google Premier Partner and which have been recognised to Valnan Communications for the second year running. In fact, the agency has seen the consolidation of its client portfolio over the past year, as well as a 74% increase in advertising spend, demonstrating its ability to help clients identify new growth opportunities and constantly support their success.

Valnan Communications is part of the Farmaè S.p.A. group – a company listed on the Euronext Growth Milan market of Borsa Italiana, leader in Italy in the Healthcare, Beauty and Wellness sectors – which recently started a rebranding process with the change of name to Talea S.p.A., in a sign of evolutionary growth and a better valorisation of the business model.

Alberto Maglione, General Manager of Valnan Communications and Vice-President of Farmaè S.p.A., points out: ‘We are thrilled to have achieved this important result for the second year in a row, being among the 3% of Italian Top Agencies that Google considers the best. Being a Google Premier Partner allows us to build increasingly effective digital advertising strategies for our clients, who can rely on a partner with increasingly innovative tools to fulfil their requests. Valnan and Talea Media are setting the course for an exciting evolutionary path for the Industrial area of our Group.”

The Google Premier Partner certification is part of the Google Partners programme. This programme is aimed at advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to provide companies with the innovative tools, resources and support they need to help their clients succeed and grow online.

With the title of Premier Partner 2023, Google provides Valnan Communications with some exclusive tools that benefit its clients. For example, the agency will have the opportunity to use beta products before Google makes them available to all other partners; receive exclusive reports on changes in consumer behaviour and industry trends; get free boosts to enhance its new clients’ Google Ads budgets; and participate with its top management in invitation-only industry events, such as
roundtables with Google executives, sessions with other Premier Partners and opportunities to hear from industry opinion leaders.

Valnan Communications

The company has numerous clients in different product sectors. For Farmaè it manages all institutional and online communication activities on the main digital media, search engines and social media, planning the necessary investments to enhance and improve the perception of brands and products by final customers and optimizing the budgets allocated to online advertising activities, also through the use of innovative techniques and methodologies. The company offers consultancy services on the Italian and international market in the digital sector through the activity of four integrated units in Digital Consulting, Digital Advertising, Digital Tech and in Electronic Commerce (eCommerce).