WORKSHOP “SEARCH MARKETING IN PHARMA”
On Tuesday 26 September, our Marketing Director Marco Maglione participated as a speaker in the Workshop “Search Marketing in Pharma” organised by AvantGrade.com. The event brought together major international companies to share successful strategies and tactics in the field of search marketing, offering the opportunity to explore the evolution of the online pharmaceutical market and to analyse the innovative trends that will drive the sector in the coming years.
In particular, Marco Maglione shared his extensive experience focusing on the crucial concept of Data Centricity in the pharmaceutical sector, highlighting the importance of information collection, analysis and management as key elements for business success in a constantly changing environment.
of Farmaè S.p.A, is one of the leading digital groups in Europe in the Health, Wellness and Beauty multichannel macro-sector and in
media and digital transformation services for businesses. Talea Group S.p.A. operates with a business model based on two revenuegenerating areas: the Consumers Area, dedicated to e-retaling in which the brands Farmaè, Amicafarmacia, Farmaeurope, Sanort and
Beautyè currently operate, and the Industrial Area dedicated to media services and digital transformation with Talea Media and Valnan
Communications. The Group – which today employs more than 240 professionals – places People and Companies at the centre of its
values and actions in order to satisfy their needs and desires, and bases its identity on digital culture and the ability to evolve business
models and generate growth within its relevant markets through innovative and sustainable solutions.