New prize contest “Vinci con Amica Avventura” (Win with Amica Avventura): those who make purchases on the AmicaFarmacia website will be able to participate until 11 December in the extraction of vouchers, Tucano branded backpacks and, as a final prize, a stay in the Dolomites carbon neutral to the value of 3,000 euros. Amica Farmacia is part of the Farmaè Group, media platform and leader in Italy in the Healthcare, Beauty and Wellness sectors.

Viareggio, 24 October 2022 – Adventure, sustainability, spectacular nature: this is how the ‘Win with Amica Avventura’ contest by AmicaFarmacia (, an e-commerce portal for health and wellness products, can be summarised. Those who make a purchase will participate in the draw for gift cards, Tucano backpacks and, as a final prize, a carbon neutral stay in the Dolomites. AmicaFarmacia is part of the Farmaè Group, which today also controls Farmaè – a company listed on the Euronext Growth Milan market of Borsa Italiana – Italy’s leading platform in the healthcare, beauty and wellness sectors, Farmaeurope, Beautyè, Sanort and the media company Valnan S.r.l. Farmaè S.p.A. In this project AmicaFarmacia has as a partner Tucano, the well-known brand of bags, backpacks and accessories for work and leisure, which has created the ecological backpacks up for grabs and personalised them by branding them AmicaFarmacia.

Riccardo Iacometti, Founder and CEO of Farmaè, emphasised: “After the success of the contest launched this summer on the Farmaè website, we have decided to promote a new contest to reward, on the one hand, those who already have a purchasing experience on our platform and, on the other, to convey our commitment to sustainability and a greener world. We are, in fact, the first group in the health and wellness sector to be carbon neutral, and for this reason we have chosen a final prize that is also sustainable, as all CO₂ emissions related to the stay in the Dolomites will be offset”.

Commented Marco Di Filippo, founder of AmicaFarmacia: “We have always shared with Farmaè the focus on the customer and the desire to put them at the centre of our work. Our commitment to sustainability and environmental protection is a declination of this attention. That is why we consider this contest very important. Moreover, it is a sign of the unity of vision that unites us with Riccardo Iacometti and the entire top management of Farmaè, which is enabling us to achieve increasingly important results”.


The contest

Until 11 December, for orders placed between 20 October and 20 November 2022, it will be possible to take part in a daily draw for Amica Farmacia gift cards worth €25 and a Tucano backpack branded with the Amica Farmacia logo. 2 Anyone making a purchase* on this site will receive an e-mail with a participation number within 72 hours. By going to you will be able to enter your number and find out immediately whether you have won. In addition to these prizes, at the end of the contest and by 31 January there will be a draw for the final super prize, which will consist of a voucher worth EUR 3,000 for a stay for two in the Dolomites. The stay will be carbon neutral, meaning that all net carbon dioxide emissions produced by the trip will be neutralised through CO₂ capture projects, i.e. by supporting projects certified to the highest international standards, Verified Carbon Standard and Gold Standard. Amica Farmacia’s emission management will be carried out in collaboration with Up2you, a B Corp certified greentech company that allows companies to reduce their environmental impact and neutralise carbon dioxide emissions, with which Farmaè has been collaborating on other projects for some time.

*Purchases of OTC (over-the-counter medicines) SOP (non-prescription medicines), Infant Milk 1, smoking products and all those products that cannot be included in promotional initiatives do not contribute to participation.

Chi è Farmaè

Nata a Viareggio nel 2014 e quotata dal luglio 2019 sul mercato Euronext Growth Milan di Borsa Italiana, Farmaè è una media platform e punto di riferimento, leader in Italia nei settori Healthcare, Beauty e Wellness. Farmaè Group oggi controlla Farmaè, AmicaFarmacia, Farmaeurope, Beautyè, Sanort e la media company Valnan S.r.l.. Il Gruppo pone al centro delle sue attività circolari il Cliente, rispondendo in modo immediato, veloce e pragmatico a ogni sua esigenza, assicurandogli una customer experience unica, indipendentemente dal canale di acquisto utilizzato. Farmaè Group è anche il primo interlocutore per le Industrie di Settore che investono sui milioni di visitatori delle piattaforme online, riconoscendo nei principali brand del Gruppo la qualifica di vero e proprio Media.

Per ulteriori informazioni:

Investor Relation
Farmaè Investor Relations Officer
Alberto Maglione +39 0584 1660552
CDR Communication srl
IR Advisor Vincenza Colucci
Tel. +39 335 6909547
Media Relation
SEC Newgate – 02.6249991 – farmae@secrp.comDaniele Pinosa – 335 7233872 –
Federico Ferrari – 347 6456873 –
Fabio Santilio – 339 8446521