The second largest online player in Italy in the Health and Wellness sector

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Amicafarmacia was founded in 2006 in Bagnolo (CN), Piedmont, by Marco Di Filippo. The Amicafarmacia brand is active in the online marketing of over-the-counter medicines, supplements, electromedical equipment, cosmetics, dietary products, homeopathic products, pet care and nutrition, etc. through the website; moreover, Amicafarmacia Srl owns the Madonna della Neve pharmacy.
Amicafarmacia, a trailblazer in the underdeveloped online market, has established itself over the years as a trustworthy benchmark in the sector, guaranteeing professionalism and attention to customer needs by focusing not only on the value of the product but always questioning the actual needs of patients. The friendly and interactive approach, enabled by the Web, has made the complexity of health-related issues more understandable for consumers, thus enabling them to achieve a better state of health and well-being.

As of 1 October 2021 Amicafarmacia joined the Group, thus creating the first and largest Group in Italy in the multi-channel distribution of health and wellness products. The integration of Amicafarmacia within the Group has produced measurable benefits in terms of online channel consolidation, through a significant increase in the user base and the broadening of the product offering, as well as an expansion of logistics capacity; this has in turn improved the delivery service, making it faster and more efficient. Pursuant to an omnichannel approach, new integrated technologies were also promoted to improve the shopping experience on online platforms: the Group’s first physical pharmacy, proximity services, improved delivery times and the Customer Care’s pro-active role with targeted advice from online pharmacists.

Constantly screening the needs of consumers enables Amicafarmacia to outline projects that always focus on them as a paramount priority.


All of Amicafarmacia’s activities are based on a fundamental principle: customer care. To guarantee them a high added-value experience, the brand provides a team of pharmacists offering competence and availability for the most diverse customer needs, providing a high-performance service that forges and maintains solid, long-lasting relationships. Professionalism, care and experience: these are the values upheld by Amicafarmacia, committed to offering the best possible service to those who choose the brand to find the right answer to their personal search for wellness.