For the management of an ecosystem of digital opportunities for companies
Talea Media is the Group’s new brand, designed and created to manage an ecosystem of digital opportunities for businesses. It offers services on the Group’s digital platforms (eCommerce) ranging from strategic consulting – to understand the actual needs of end consumers and devise customised engagement solutions – to Data Analysis, supporting companies in analysing their positioning and drafting new models, up to the construction of new digital languages, both visual and content-related, and the development of digital marketing strategies aimed at engaging and acquiring leads and customers through proprietary digital channels and the use of Media.
Talea Media’s model is therefore developed mainly around five assets:
Consulting: advisory activity aimed at understanding the customer’s actual needs and proposing customised engagement solutions.
Data Analysis: supporting companies’ growth by analysing available data through an analysis model.
Creativity: supporting companies in the construction of new digital languages in terms of both visuals and content.
Digital Marketing: developing strategies aimed at engaging and acquiring leads and customers through proprietary digital channels and the use of media.
Data Economy: a business analytics approach to capitalise on the asset represented by millions of active customers who interact daily on our platforms.